I deeply care for the end user and designing the right experiences that meet their needs. But the end user is not the only audience we need to think about designing for. The Nth persona is that person who is internal at a client or company who works on behalf of the end user. An important Nth user is actually stakeholders. Stakeholders are also some of the hardest personas to crack. Effective stakeholder management can really make the design process go well. Here are my tips for how to get to know your stakeholders better.
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