Case Studies

Christina’s expertise extends beyond design into product and tech, helping teams innovate by focusing on the intersection of desirability, viability, and feasibility. With an equal focus on management, her key to helping designers unlock and empower themselves and their careers is a strong foundation in anthropology and customer behavior. As an advocate for mental health, she works to help managers lead from a place of authenticity. The follow case studies are a sampling of past projects.  Get in touch for additional samples.

Two Sided Hospitality Platform 

Prototype to project out adjacent business model for a major hospitality chain

METLIFE SALES & SERVICING

Redesign of group sales and servicing platforms for brokers and employees

Fracture

Redesign of artist shops browse and product pages and transaction emails

INSURANCE for the GIG EconomY 

User research and prototype type to help remake insurance for the gig economy

METLIFE Auto & Home

Software system for property and casualty agents and call center reps

NEA Member Benefits Corporation Redesign 

Pitch for redesigning the National Education Association website

CT Corporation

Lead generation website redesign for business incorporation and legal services

Select Brands I've Worked With

Innovation Approach

Leadership Approach

Designing the best experience for teams and employees

I have been a fierce advocate for women in business and tech with a proven track record of growing and developing all kinds of talent, especially high-performing and junior talent.

My approach is heavily rooted in applying the same principles of great user-centered experience design and design thinking methods to unlock insights and:

• Coach talent though challenges

• Uncover passions and ideal career paths

• Build objective, targeted and actionable growth and development plans

• Assist high-performing talent in evolving into other areas of expertise

• Develop personal brands

• Educate on business strategy, research and ux skills

• Form high-performing collaborative teams

• Support working mothers

Smarter Job Descriptions

Great job descriptions not only give employees responsibilities but should also detail key skills and levels of mastery.  I have amended job descriptions with a skills description and even a visualization to help an individual understand what's need, evaluate that against their own impressions and also compare against 360 feedback.  Using a spider chart format, you can map skills for jobs across different levels.  

Download a sample skills description

T-Shaped Teams

I'm a firm believer in T-shaped people and that it is a pretty positive way to view the cross-discipline skills that are needed in todays' digital jobs.  As one progresses in their career, added skills in facilitation and leadership are needed, so I draw that at the top of the below diagram as a reminder that anyone can work on those skills and be constantly growing in them even while working on other more functional skills.

The order of the skills in this chart is meant to show related skills.  When forming a team to tackle a digital problem, its not modern or efficient to have giant teams. Instead of thinking that you need 8 people to do the main set of skills, consider working with 2-4 people who have a deep expertise in one area and some mastery of related areas.  I've found that a core team could consist of just three people, a Product Manager, UX Designer and Visual Designer.  When the product strategist have business skills as well as maybe some information architecture or strategy, that can pair well with a UX Designer who might be able to do the research, some Strategy and think about content.  Add a Visual Designer with some knowledge of front-end skills and can not only design but help create the prototype is a great additional core team member.