Experimentation is core to the practice of product design at Etsy. I shared tips at the 2020 Ecom Design Summit. Here is the abstract for my talk:
A challenge for designers in the ecommerce space is the fast pace of experimentation through A/B and multivariate testing. However, when you provide designers with the right baseline knowledge and a framework of principles, experimentation can be a driver of better user experience and a means to empower designers with their cross-functional product and analytics partners. In this talk I will explore how we are empowering designers to be savvy experimentators and changing A/B testing to be a tool for design and not a hindrance to great experience.
Download my slides from The Ecom Design Summit here:
Improving Marketplace Design Quality Through Experimentation
Econ Design Summit Speaker Bio
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