I've been working on property and casualty insurance for MetLife for over 2 years now. In my initial user research, I uncovered that consumers were reluctant to actually purchase their insurance online as they have been taught to not trust the insurance companies. As MetLife was working to bring a direct to consumer option to market, this mindset was the biggest barrier to their success. Trust continues to be a barrier to online insurance purchases, for all carriers. How can insurance companies build consumer trust while mitigating risk? Check out this article on my agency's blog that discussed over coming this issue. I contributed to Emily Smith's great writing.
Image courtesy of Cake & Arrow