Amazon's What is Design Excellence?

In the fall of 2022, Design Executives from multiple industries gathered in Seattle for the inaugural Elevating Design Summit to discuss the theme of Design Excellence. During a conversation among design leaders, the summit was conceived to share more knowledge back into the design community to help young designers and emerging leaders grow as creatives.

Designed by Ayse (Eye-Shay) Birsel, renowned designer and author of 'Design the Life you Love' and 'Design the Long Life You Love', the summit encouraged creative ways of thinking about Design Excellence and how to cultivate it within organizations.

To stimulate further conversation about elevating the overall design community, the Conditions for Achieving Design Excellence guide was developed from the themes and collective ideas shared during the summit.

I was one of several design leaders in attendance and who contributed our perspective to the development of the guide: Erica Weiss Tjader, Chris Novak, Elizabeth Laraki, Mark Laughlin, Darrell Whitelaw, Grace Hwang, Cindy Chastain, Lisa Jackson, Abbey Smalley, Joshua To, Sebastian Petry, Maurice Conti, Jen Panasik.

Keep the conversation flowing by visiting the link below to download the guide and learn more.